Archive for August, 2010
Bonnie Taub-Dix is a published author and a national spokesperson for the American Dietetic Association. She has been a regular guest on national television and provided advice for a multitude of publications, including the New York Times, Washington Post and USA Today.
FSI migrated her static website to WordPress, so she can now edit her content. The site utilizes new features in WordPress 3.0 with custom post types, so she can easily manager her media appearances, testimonials and announcements.
Through custom programming, FSI created a dynamic media page where users can easily navigate to view her videos, newspaper appearances, TV appearances, etc.
This was an email posted in the wwwac.org listserv. It’s a nice overview of the pros and cons of the “big three” open source CMSs.
WordPress is wonderful for a basic content site, especially for blogs and personal stuff. Lots of plugins to add functionality, fairly easy to use right out of the box for a person with minor technical skills. With a bit of study, one can learn how to customize it and personalize it.
I used to use Joomla, and its predecessor Mambo, after years of building custom PHP-based CMS sites.
Gena Lisa Lingerie is a successful women’s fitting shop in Nyack, NY.
FSI worked with graphic designer Michael Meyerowitz to create a custom design that shows off Gena’s personal approach and her slightly-sexy clothing lines.
The site was built in WordPress, allowing the client is easily able to maintain the clothing lines and testimonials, using WordPress’ new custom post types.
If you need to migrate WordPress to another server, sometimes it will have a different URL. That will break all the image links in the content of the pages.
The best thing to do is do a bulk replace in MySQL. The command is as follows
update wp_posts set post_content = replace(post_content, ‘searchURL’, ‘replaceURL’);
Sometimes you want to show future posts, likely when you have posts that are events.
<?php
// ———— added for events to show future
if(is_category(‘events’))
query_posts($query_string . ‘&order=ASC&post_status=future’);while (have_posts()) : the_post();
if(is_category(‘events’)) {
if(strtotime($post->post_date) < time())
continue;
}
?>
Whether you’re a beginner in SEO or a seasoned pro, it’s important to keep up on how your pages will be displayed in the Search Engine Results Pages (SERPs) across each engine. Every engine displays your page differently and depending on what you are trying to target there are different approaches to optimizing by engine. This article is not to tell you how to optimize your pages, it is merely to give you the current character count that is displayed for the Title Tags and Meta Descriptions for Google, Yahoo, Bing and Ask.com
A few years ago (2004), Yahoo would display up to 120 characters in the Title Tag. Can you believe it? So much has changed since then. Earlier this year, we had MSN. Now we have Bing. Do you know the proper meta description length displayed in Bing?
Google shows 69 Characters (Including Spaces) for Page Title.
Google shows 156 Characters (Including Spaces) for Meta Description.
It should also be known that if you don’t include a Meta Description or if Google feels a better description for your page could be given by using a web snippet, then the description shown can be up to 320 characters. Of course, they won’t be the characters that you choose so they might not best represent what you wish your audience to see in the SERP’s.
Also, check out SEO Tidbits to see a Google engineer explain why Google does not use Meta key words at all.
Yahoo
It appears that Yahoo shows up to 72 Characters (Including Spaces) for a Page Title. (PDF’s up to 75 characters)
Yahoo shows up to 161 Characters (Including Spaces) for Meta Description.
Bing
According to the Bing Webmaster Blog:
Bing shows 65 Characters (Including Spaces) for a Page Title Tag.
Bing shows up to 150 Characters (Including Spaces) for Meta Description Tag.
However, as you can see in the example above, Bing will readily show 69 characters for the Title Tag and up to 185 for the description.
Ask.com
Ask shows 69 Characters (Including Spaces) for an SEO Page Title.
It appears that Ask.com pulls a snippet of text from the page and can commonly display around 312 characters for a description.
Credit: SageRock